Alessio Pieroni

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing. That’s why we’ll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, …

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The Top 3 Reasons Consumers Read Blogs in 2020 [New Research]

In 2020, there’s no question of whether or not blogs generate leads. In fact, marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don’t. However, many marketers still worry that blogging’s effectiveness could be losing steam. Fears that “blogging is dead” haven’t been eased by research. Recently, when we …

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