Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of it all. The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot …
How to Create an Editorial Calendar in Google Calendar [Free Templates] Read More »
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? Account-based …
The Ultimate Guide to Account-Based Marketing (ABM) Read More »
Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen. That’s where blog post templates can come in handy. In this post, we’ll equip you with a blogging template to use in Google Docs that follows a …
How to Create a Perfect Blog Post Template in Google Docs Read More »
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as …
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers] Read More »
Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor. Then, you reach a point in your life where you have the chance to do the same for someone else. It can be both exciting, and a …
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers Read More »
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The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting …
In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000 attendees. That is, until the fall of 2021 — when they hosted over 270,000 attendees in a virtual version of the same event. A couple of years ago, the …
Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events Read More »
“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs …
