There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CDN, and CMS are just a few important ones. CMS is particularly important, considering that more than 68 million websites are built with one. So what is it? CMS stands for content management system. It also may be the …
Have you ever presented results from a marketing campaign and been asked, “But are these results statistically significant?” As data-driven marketers, we’re not only asked to measure the results of our marketing campaigns but also to demonstrate the validity of the data — exactly what statistical significance is. While there are several free tools out …
How to Understand & Calculate Statistical Significance [Example] Read More »
After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders. Let’s take a look at what spam trigger words are, what gets …
The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 Read More »
You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” If you’ve struggled with driving traffic to your website, you’re not alone. According to 2020 research done by Content Marketing …
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can be difficult to know which platforms give you the …
Which Social Media Channels See the Most ROI? [New Data + Expert Tips] Read More »
You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term. Measuring marketing effectiveness is crucial to improving your go-to strategies over time. Are your methods hitting KPIs? Are they helping your clients reach short- and long-term milestones? Use each campaign to learn and grow. By measuring …
Marketing Effectiveness: How to Measure It & Present to External Stakeholders Read More »
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service.But does your blog content really help your business organically rank on search …
Blog SEO: How to Search Engine Optimize Your Blog Content Read More »
Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat. Fortunately, you can use the CONCATENATE Excel function to save time (and curb carpal tunnel) when joining information from cells, rows, or columns. Meaning “to join together” or “to combine,” concatenate is a way to unite the …
What Does it Mean to Use Concatenate in Excel [+ Why It Matters] Read More »
If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper. Standard deviation is frequently used by financial professionals as it can help determine risks in …
How to Calculate Standard Deviation in Excel, and Why It Matters for Marketers Read More »
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more …
The 6 Kinds of Digital Marketing Collateral You Should Be Creating Read More »
