In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office.

Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a

Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — in fact, I recently

Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media.  And, as social media