It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more …
The 6 Kinds of Digital Marketing Collateral You Should Be Creating Read More »
Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular …
12 Critical Elements Every Website Homepage Must Have [Infographic] Read More »
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on social media, and your usual process involves retargeting customers who open your app but leave without purchasing anything. With this process, you’re able to track user activity across …
How Apple’s iOS 14.5 Release Could Impact Advertisers Read More »
If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?” Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more. With the new Google …
How to Track Clicks on a Link in Google Analytics 4 Read More »
Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success. With a post event survey, you’ll learn …
Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince …
When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals. For instance, you’ll see some content writers create social media copy for small businesses, while others write press materials for insurance brands. You’ll also find that some content writers write long-form editorial content for glamorous magazines, …
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level Read More »
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. …
50 YouTube Stats Every Video Marketer Should Know in 2021 Read More »
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … ordered food from a service like GrubHub or made a …
Can Facebook Ads Influence Integration Adoption? Here’s What We Found. Read More »
As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business. Traditional marketing ethos may consider those to be two different streams of work — crafting impactful video ads, and digging up …
Vimeo’s 4 Tips for Generating Leads With Your Videos Read More »
